Mart’s Craft Beer brewed six limited edition beers for the British Ceramics Biennial Festival — each beer representing one of the six Stoke-on-Trent towns and an artist local to the area.

I began by creating a flexible layout which could be re-arranged to make each label feel unique. I collaborated with local silkscreen experts Present Workshops and by doing so I had the opportunity to explore colour. Each label would be hand-pulled providing the chance to further personalise each one.

Credits:
Creative Direction: Andy Cooke
Design: Jon Fu
Printing and labelling: We Are Culla