Xtracycle

Services
Identity Design
Store Graphics
Typography

Every day bikes for everyday people — Xtracycle are responsible for carving out and defining a unique sector within cycling: the cargo bike. They had an epiphany: bikes are fun and healthy, but if you add some utility by enabling them to carry the precious cargo that helps make a life, they’re fun and healthy and really useful, too.

Andy Cooke led an extensive renovation of the strategic vision and together we tackled the visual side of the brand, helping them to focus on who they are and why they exist—and ultimately spreading the good word about cargo bikes and the possibilities that owning one contains.