EF: The World Leader in International Travel. EF has provided life-changing education for global citizens for over 50 years. Their mission has been to give confidence and freedom to people of all ages.

Whilst at Weather, we were invited by the Education First design team, based in Zurich, to support and work closely with them on their brand exploration and development. This included refreshing existing and new brand assets. There are two definitive sides to EF, academic and recreational — our goal was to find a middle ground, something special that tied together all corners of EF and communicates to all of their audiences.